The jury was impressed with the delicious taste of this organic honey from South Aegean and its playful presentation in a colourful and contemporarily designed handmade, beehive-shaped wooden box. The clever use of a QR code on the packaging allows one to retrieve a detailed story of the product and producer on the spot, without loading the packaging with long and small written texts. The jury highlighted the effort of presenting a traditional product in a creative, modern and innovative way, as well as the sustainability of the packaging, since the box can be reused once the product is consumed.