The jury appreciated the sophisticated connection of the emblem on the product to the most emblematic building in the region (Puijo Tower).  In addition, the honey is 100% locally produced and is unique in the region because it is the only honey in Kuopio. Sustainability was also a factor given that the honey is organic and packaged on the same farm where it is produced. Finally, it was acknowledged for its particular fine taste. It is also a small product and ideal for travelling.