The jury felt that this gift ticked all the boxes! They were impressed with the product as it provided the aroma of Saudi coffee, taking the receiver directly to the region of Aseer. They recognised that the crafted bag is beautifully designed and is very practical for travelling, as well as multi-purpose and therefore functional. Containing all the ingredients to make Saudi coffee, the gift invites the user to recreate the experience of their travels with friends on their return home and in this sense the gift works as an ambassador for the region. The jury found the product to be very original, interesting and sustainable.