Honey Island won the hearts of the jury as an exemplary product offering quality honey (including one innovation in the form of creme honey), putting an emphasis on the importance of bees as pollinators and showing a good collaboration with the producers of the woven hand-crafted basket in which the product is packaged. The jury particularly liked that the basket could be reused, and that it represents sustainable packing, perfect for transportation. They also appreciated the creatively designed and informative leaflet contained within and available in various languages.